The logo should evolve alongside the primary media for which it’s designed – packaging, storefront signage, online presence. It’s an art and a process. It demands energy from all involved and the rewards are incredible and immeasurable: identity, pride, recognition, a coming home.
The final logo throned in its brand feels absolutely right. It answers something you didn’t realize you were seeking. It encapsulates your story in a few strokes. It can evoke emotion, empathy and community.