05 Mar Dr. Emily Casey, ND : Website Design
A Toronto Naturopath’s Website
Toronto design client Dr. Emily Casey is building her practice in the competitive Toronto market. She wanted to develop a brand unique to her aesthetic and welcoming to her preferred focus areas.
It started with a conversation about colour – and the lavender focus was formed. Powerful plant, warm colour – the brand possibilities are endless, and the visual brand identity so beautiful.
Dr. Casey wanted a clean, professional website imbued with health and wellness. Together we developed relevant content and key messages that would strengthen the import of the website. We tackled basic SEO as we went so it was an organic aspect of content development.
Dr. Casey has committed to writing a blog monthly to support her Year of Health. Her posts are rich in original content and they hum with real empathy for her clients. The monthly oeuvre is invaluable for search engine indexing, and Dr. Casey’s natural affinity with social media ensures she’s constantly creating dynamic content. Origin Brand has been commissioned to provide branding support for the monthly blog posts : feature graphic, home page slider, Mailchimp campaign are carefully crafted each month to ensure the Dr. Emily Casey, ND brand is extended well.
A website should constantly evolve, and every month it seems there are new services to present. Our client can manage content herself, but we do step in to ensure photos are in keeping with brand and formatting remains consistent for a polished website. WordPress websites do need TLC from time to time – core updates, software and security updates are necessary to ensure a healthy website.
It’s been such a pleasure developing the website for Dr. Casey! Extending the beautiful brand is a real treat and reading her posts monthly keep us thinking about our own health and work-life balance too.